VAUDE Pilot Store to sell Packs ’n Bags line

VAUDE developed the pilot store together with the distinguished architect and design firm Blocher Blocher Partners (Stuttgart), who have a long list of acclaimed projects to show including the design of the Hugo Boss Flagship Stores worldwide, Engelhorn Sports in Mannheim, and Sport Schuster in Munich.

This store marks the launch of a franchise shop concept in cooperation with Sport Reischmann. Another 25 shops are expected over the next three years.

According to Jan Lorch, International Sales Manager at VAUDE, "Our goal is top-quality presentation of the full VAUDE brand product range together with experienced outdoor and sports retailers." VAUDE will deliver the merchandise, layout concept and provide ongoing support with training and marketing programs –the retailer will run the store under their own management and at their own risk.

VAUDE’s complete Mountain Sports product range will be presented along with climbing hardware from EDELRID, Bike Sports and Packs’n Bags. VAUDE is pleased to have found an acknowledged specialty retailer with Sport Reischmann for its pilot store and is looking forward to further expanding the franchise concept.

During the OutDoor Trade Fair interested retailers will have an opportunity to visit the VAUDE Store. More info through Jan Lorch and Vera Noe.

VAUDE Store in Holland: In Holland there is already an extremely successful VAUDE store in Breda, in the south of the country that has been selling VAUDE gear for the past three years. Wil van der Holst, Manager of the VAUDE Store in Breda, enthusiastically reports: "In our store we present the brand VAUDE in full force. We offer the complete range of VAUDE products for all mountain sports and outdoor activities. Travellers, backpackers, cyclists and 'hard-core' alpinists are sure to find entire outfits for all their undertakings. We also do extremely well in selling the Packs ’n Bags line. The VAUDE Store Concept ensures that products are turned over quickly.

Thanks to VAUDE's high subsequent delivery ability and fast delivery service, we're able to attain high customer satisfaction and retention."