Barter Concept: Build Your Ideal Business

Barter is a $6 billion industry in the United States alone and growing. The majority of this business is facilitated through barter exchanges throughout the country. Barter reaches worldwide touching virtually every business type and industry sector.

Barter is an innovative method of transacting business without the use of cash. In organized barter, business members buy what they need and pay for it with what they have, with a barter exchange serving as the marketing agent, facilitator and a third party record-keeper.

Incremental sales - are generated by businesses that participate in a trade exchange - sales that would not have been transacted if cash were required. In addition, barter transactions produce an immediate increase in cash flow when one trades for an expense when businesses trade for an expense that would otherwise be paid for in cash..

Barter is a powerful marketing tool that represents a profitable solution for companies with available inventory, time, space or services. A Barter Exchange serves as a bank of sorts, establishing a currency or unit of payment called a Trade Dollar; thus eliminating the limitations of one-to-one direct barter transactions. Participating businesses buy and sell in the barter network using Trade Dollars. By accepting payment in trade dollars instead of cash, a business maximizes their efficiency by increasing inventory turnover or billable hours. Using the trade dollars earned, that company purchases goods or services they want - without paying cash.