The 7th Asia Outdoor was successfully completed on July 29, breaking records once again. Altogether 570 exhibitors attended the show on a 48,000sqm fairground (2011: 570 exhibitors, 42,000sqm). Up to now, Asia Outdoor has grown to the thirdglobally biggest trade show in the outdoor industry. The 2ndAsia Bike as the first trade show on sports and luxury bikes in China, taking place in conjunction, occupied an area of 24,000 sqm and got 238 exhibitors.  A steady increase is founded in the quantity of trade visitors, growing from 19,180 of 2011 to 20,542 of 2012. The trade visitors of Asia Bike 2012 reached 10,481.

      Outdoor insiders hope to observe the new trends of the Chinese outdoor market after a booming year in 2011 by attending the Asia Outdoor in Nanjing. With an enlarged scale of two additional halls, the fairground was still full of trade visitors, which indicates the show as vigorous as before and delights both show organizers and exhibitors. A representative of the well-known outdoor chains Sanfo said, “The growth of the Chinese outdoor market is slowing down. The rate was 50% in 2011, and it is likely to drop to 20% this year. ” Mr. Jaeger, consultant of the two shows, said, “There was a 20%-25% growth of the Chinese outdoor market in the first six months of 2012, which produces an unbelievable face from Europe in consideration of comparative figures with western ones.”

      The trend towards lightweight outdoor products in the Chinese outdoor market is increasingly obvious. Strong increases also record the camping market. Tents exhibitors like the Japanese brand Logos and local brand Kingcamp have attended Asia Outdoor for a successive two years. “This year the great show exceeded all my expectations and for 2013 we plan a larger area of our booth.” said Mr. Shibata of the CEO of Logos from Osaka.

      Currently, on the other hand, the growth of the mountaineering equipment does not keep the same pace. As Mr. Zhong, General Manager of Kailas (a leading brand of mountaineering) said, “Compared with other outdoor products, promotion of mountaineering equipment is in more need of support and interaction to interpret the meaning of outdoor sports.”

      The suppliers of highly functional materials and accessories from Taiwan and Japan also participated the show with great passion. “Asia Outdoor has become the top platform for the national and international OEM and Sourcing.”, said Richard Li, the project director of Asia Outdoor.

      Forums and workshops of Asia Outdoor 2012 make great contributions to the industry and gain much concern. The lecture of Hilke fromEOG Working Groupfoundthe greatest attention to the topic"Sustainability" .COA (China Outdoor Alliance) organized by the 5 leading Chinese brands (namely Toread, Kailas, Northland, Mobi Garden and Scaler) together with Asia Outdoor, makes "Sustainability" a topicin the working group.
      The 8thAsia Outdoor will take place at Nanjing International Expo Center from July 25 to 28, 2013.